My first proper launch happened back in 2013, and it was an experience that changed everything for me.

I managed to make £28k in one weekend – almost as much as my lecturer salary at the time.

The launch was for a two-day conference featuring Alan Aragon, who had agreed to come to the UK.

Here’s the thing: I had no clue how to promote, sell tickets, or even host an event. I was completely out of my depth.

Up until that point, I’d spent all my time focusing on scientific research, training, and nutrition.

But after that launch, I became obsessed with something new – marketing, sales, and more specifically, launching.

There’s no rush quite like collecting £50k in one night or signing up 740 trainers over 18 months and generating £926k.

But I’ve also felt the crushing low of working on something for weeks, launching it, and watching it flop. I’ve been there too.

Over the past 13 years, I’ve launched everything from fitness challenges to conferences and programmes, constantly experimenting with new approaches.

Some have worked brilliantly, while others didn’t.

Every success – and failure – became a lesson.

Initially, I launched solely for my own business.

But in 2024, I decided to expand my expertise and work with a select few online trainers, helping them launch their own fitness challenges.

Through fine-tuning the process, building systems, and applying proven strategies, I’ve developed a step-by-step framework to help others achieve their best launch yet.

And this isn’t like launching a product, where people just buy and get something in return.

Fitness challenges are harder to sell. They require your audience to not only pay but to commit, sacrifice, and put in the effort to get the results they want.

It’s a unique challenge, but one that I’ve mastered over the years.

If you’ve ever felt like launching is overwhelming or wondered if it’s even possible to succeed without years of trial and error, I’m here to tell you it is.

Let me show you how to make your next launch your best yet.